Starbucks
Seasonal EMEA Campaigns
Starbucks came to We Are Social wanting a fresh approach to advertising.
As the Creative Director on the account, I’ve been working with our strategy team to define what this means for Starbucks across EMEA and MENA regions.
We’ve created fresh-thinking, social-first, 360 campaigns for the biggest coffee brand in the world.
Channels: TikTok, Instagram, DOOH, In-store.
Winter Campaign: Keep doing you
It’s 2023. You don’t have to subscribe to all the nonsense. Like ‘New Year, New You’. Like Valentine’s. Like well… marketing.
What if, this year: you could just Keep Doing You?
Spring Campaign: It hits different
This spring, what if we could make Iced Coffee synonymous with the season?
When you get that first Iced Coffee - we know you’ll want to shake it. Hearing those ice cubes rattle together in an infectious way is a vibe.
Iced coffee just ‘Hits Different’.