McCain
Anything Goes
As the Creative Director on the pitch-winning team in 2021 - we’ve been on a brilliant journey with McCain.
As the most loved chip brand in the country. McCain is huge with families in the UK - but less so with Gen Z.
So, for the past two years we’ve been busy making influencer-led entertainment that breaks from tradition. Whilst keeping McCain’s core values at heart.
Our first campaign ‘Anything Goes’ featuring Baga Chipz was so successful it had two bursts in 2022.
Channels: YouTube, VOD, Instagram, TikTok.
Let’s All Chip In
McCain have been looking after the environment for years. But they’ve never spoken about it before.
So, how do you educate a younger audience on regenerative farming? You make it fun.
We asked Iain Stirling (of Love Island fame) and in our social campaign - a stellar bunch of comedic TikTok creators to all ‘chip in’ on a day down at the McCain farm.
The campaign performed exceptionally well, across channel.
Channels: YouTube, VOD, Instagram, TikTok.