Westfield
Tiktok House
As the Creative Director on the pitch winning team for Westfield, we’ve created a number of successful social and experiential campaigns for the leading European retail space.
In June 2021 things were finally getting back to ‘normal’ post-lockdown. Simultaneously, TikTok had imploded.
To attract more footfall into Westfield London, we created an immersive experience for wannabe TikTok creators.
An #IRL experience that brings the ‘For You’ feed to life. The TikTok ‘For You’ House was dedicated to all your favourite trends from the social media platform. Whether you’re into fashion, comedy, or #foodtok – there’s a room to explore in the TikTok ‘For You’ House.
Channels: Experiential & TikTok
Style your #Inner DeVil
2020 wasn't exactly the best year for fashion. So when Westfield finally re-opened their doors we knew our fashion-loving audience were craving self-expression.
In a partnership with Disney’s Cruella, we invited shoppers to ‘Style your #InnerDevil - and transform their look at Westfield.
Style your #InnerDeVil
Bringing style and stardom to our campaign, we enlisted the help of some feisty AF talent. Ru-Paul’s Drag Race Winner The Vivienne, the original fashion influencer Susie Bubble and the stunning fashion icon Dina Tokio take centre stage on our digital out of home billboards.
