OREO Social
OREO - Social
Since 2023, I’ve Creatively Directed OREO UK’s Social Content.
I’ve aimed for two things.
To make the content super playful.
To make the tonality of an American brand - more British. More relatable.
In the past few years, this has resulted in OREO having their most successful Christmas Campaign to date. And selling out of the Vanilla Latte Flavour OREO in Tesco.
OREO: Launching Vanilla Latte
The New Vanilla Latte flavour OREO launched in the UK and Ireland in 2024.
Problem was - coffee culture in social is oh -so-serious. OREO is super playful.
So… we took all of those serious coffee tropes and parodied them.
Our campaign ‘Playfully Coffee-ish’ with Creator George Olney launched Vanilla Latte Flavour OREO with a comedic twist.
4 weeks later… the product had sold out.
Channels: TikTok, Instagram.
Who Ate Santa’s OREO Cookies?
We needed an idea that would tap into a Christmas tradition. To put OREO Gingerbread front-of-mind.
What could be more perfect for OREO than the ritual of leaving cookies out for Santa?
But what if those COOKIES were SO delicious. Someone stole them?
We turned our TikTok audience into social media detectives in the ultimate Christmas Whodunnit.
Creating a bespoke UX journey through OREO’s TikTok.
Will you discover who ate Santa’s cookies?
Channels: TikTok